Olipop
Visually and verbally, the concept celebrates balance. It is smart but not preachy, trendy yet timeless, bold yet approachable. It embodies the spirit of the modern health girl who values wellness, fun, and authenticity in equal measure.
A bright, health-forward concept inspired by modern wellness culture and playful design.
Creative Direction
For this mock campaign, I set out to capture OLIPOP’s refreshing personality through fun, health-conscious storytelling. My approach focused on blending a “that girl” wellness aesthetic with the brand’s naturally bubbly tone. The goal was to make healthy living feel joyful, effortless, and aspirational without ever feeling out of reach.
I drew inspiration from the rise of contemporary health brands that merge science with lifestyle appeal. Each piece of copy was written to sound crisp and conversational, highlighting OLIPOP’s gut-healthy benefits while maintaining an upbeat, feel-good voice. Every line was crafted to mirror the brand’s fizzy and refreshing energy, inviting audiences to feel good from the inside out.
