Strawberry Farm at Sprouts
Creative Direction
A fresh organic campaign celebrating the simplicity and sweetness of farm life.
For this mock project, I created website and email marketing copy inspired by the heart of strawberry season where spring meets summer and everything feels sun-kissed and alive. My goal was to capture the essence of Sprout’s Strawberry Farm in words: authentic, wholesome, and full of natural charm.
I wanted every word to feel as fresh and inviting as a basket of handpicked strawberries. Drawing inspiration from the textures and tones of spring and early summer, the copy celebrates authenticity, organic living, and that nostalgic feeling of being outdoors under the sun. Each line was designed to evoke the raw beauty of nature and the joy that comes from slowing down and savoring life’s simplest pleasures.
The copy draws on imagery of open fields, early mornings, and the joy of freshly picked fruit. I focused on evoking sensory warmth to bring the brand’s organic lifestyle to life. The tone balances rustic honesty with a light modern freshness, reflecting both the farm’s roots and its vibrant community appeal.