Hilton’s Late Checkout
Creative Direction, Strategy
A modern romantic visual identity blending vintage nostalgia with contemporary elegance.
This was a mock project created to explore brand storytelling and conceptual design. My aim was to imagine how Hilton might present a “Late Checkout” experience through a visual campaign that feels both sophisticated and emotionally resonant.
The process began with researching modern aesthetics and identifying elements from 1970s television and subliminal visuals that could add a layer of nostalgia. I worked with a palette of rich, romantic tones, pairing them with subtle retro-inspired details to create a sense of warmth and intimacy. These choices allowed the design to feel timeless while maintaining a sleek, contemporary edge.
