Pattern Rebrand

Identity

A minimal, modern rebrand that blends boho warmth with sleek sophistication.

This mock project was developed to reimagine Pattern with a refined yet playful identity. I focused on creating a balance between modern minimalism and approachable boho charm. . The aesthetic centers on neutral, beige-toned palettes paired with clean typography and subtle organic shapes to convey ease, confidence, and creativity.

I drew inspiration from serene spa environments defined by tranquility, balance, and understated luxury. Think soft textures, natural tones, and the gentle stillness of a sauna or wellness retreat. That sense of ease guided the visual direction, where every element was designed to evoke relaxation and clarity.